SOLUTIONS FOR CONSUMER GOODS
Data & Business Context
Creating Lasting Outcomes With Cutting-Edge Technologies
Market Basket Analytics
Find associations between items, identify relationships between the things people buy; customers who buy a particular item are more likely to buy another specific object. We help businesses understand customer purchase behavior, defining a clear marketing strategy to increase ticket size.
Loyalty Analytics
Gain insights and understand customer migration, loyalty, and lifetime value. Attrition modeling is used to understand the attrition pattern of each customer. It analyzes transactional behavior and uses algorithms to assign probabilities for customer churn so that you could take proactive measures to retain them.
Customer Segmentation
Building a strong customer base is the foremost goal of every business. Technological innovations and the rapid paradigm shift have led to dynamic customer behavior changes, impacting business growth. Customer analytics helps the company better understand the needs and wants of the customers and accordingly helps in customer segmentation.
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