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Introduction
It is India's largest Direct to Consumer Unicorn, headquartered in Bengaluru,Karnataka, India. The company operates on a farm-to-fork model and believeswe deserve better meat & poultry quality and hence owning the entire backend supply chain and cold chain. The company operates in 28 Indian citieswith 5 processing centres.
Challenges
What started as a small-scale business in Bangalore grew into one of India’s favorite destinations to order meat and seafood, delivering in multiple cities across the country. Understanding the consumer base and behavior to reach the target audience and a smoothly functioning Operations system were the two main challenges faced by the D2C unicorn.
Timely and accurate analytics was needed in the following areas:
- Analyzing user behavior on incoming traffic, items added to cart and purchased items.
- Analyzing New/Repeat users for better customer retention.
- Monitoring metrics (Traffic, ATC, Charged) City wise to understand which cities are facing interruption at which point in service.
- Understanding the various categories of items to manage the supply chain cycle.
- Analysis the performance of a campaign across different cities and understanding which categories perform best under promotions.
- To explore and analyze employee-level costs and variations in Hospital and nonhospital claims.
- Drill down analysis on orders such as Average order value, Actual selling Price, Units per order.
- Compare states side by side and draw inference to region performance.
- To explore under/over performing regions along parameters such as orders /revenue.
- Analyzing the performance of different licenses by analyzing real time and historical data.
Company Profile
Industry:
Food Tech
About Qlik
Industry:
Qlik is a leader in data discovery delivering intuitive solutions for self-service data visualization and guided analytics. Over 34,000 customers rely on Qlik solutions to gain meaning out of information from varied sources, exploring the hidden relationships within data that lead to insights that ignite good ideas.
The Solution
- One of the goals of the D2C company is to become the most beloved food and beverage order and delivery company in the nation. Switching to Qlik Sense for their analytical needs is one of the smartest moves made by the company for achieving that goal.
- The ecommerce company now is able to gather the daily metrics dashboards for the Customer & Partner Analysis City wise preparing charts that gave one glance view of revenue per area/category/state, high performing partners/channels
- Day-to-Day metrics stating the numbers of orders placed and order processed helped in comprehensive analysis of performance across all functional areas of inventory, order, sales and revenue
- The Monthly Reports provide comprehensive information regarding growth%, Target, Achieved%, Previous month trend and Team management.
- Campaign ROI Dashboards helped the managers and functional heads to understand effectiveness of campaign by analyzing the performance across different cities and understanding which categories of products perform best under promotions. This eventually helped in aiding the budgeting process by assigning required budget for high performing campaigns and products.
- The larger picture provided by the Daily and Monthly reports gave the insights required to understand the user behavior and develop a larger customer base across the nation.
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