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Introduction
It is an Indian digital payments and financial technology company headquartered in Bengaluru, India. The app is available in 11 Indian languages and using the app users can conduct all kinds of monetary transaction like banking, paying bills, shopping, Investments, travel bookings, etc. Their merchant coverage spans over 25 million stores spread across 15,700 towns and villages, constituting 99%of pin codes in India.
Challenges
- Being one of the largest payment interface companies in the country, their profitability is majorly based on their registered merchants and through advertising revenue on the app.
- The app has 2 types of transactional gateways: Online and Offline. Online transaction is defined as which takes place through the app and doesn’t require any external source of verification to go through the payment, whereas Offline transaction is that which requires an external QR code to complete the action.
- To cater to the large numbers of registered merchants, the company has a huge team of client relationship executives and managers spread across different regions. To manage and grow a user base of more than 35 crore people and retaining them is one of the biggest challenges faced by the app company.
- The Sales and Marketing team found it difficult to track and identify different tiers of merchants depending on their spends made through the app and this led to difficulty in customer retention. The two other areas they wanted to address are to efficiently track the performance of their relationship maintenance team and effectively analyse the supply chain management.
- The app company also had challenges in monitoring how different business verticals are contributing to their revenue as they were not able to have a complete360 degree view of their business verticals. Given the huge data volume, analysing and generating insights was a huge challenge
Company Profile
Industry:
Fin Tech
About Qlik
Industry:
Qlik is a leader in data discovery delivering intuitive solutions for self-service data visualization and guided analytics. Over 34,000 customers rely on Qlik solutions to gain meaning out of information from varied sources, exploring the hidden relationships within data that lead to insights that ignite good ideas.
The Solution
- Our client chose Qlik Sense because of its ease of use and the ability to integrate completely into their CRM. To address the challenges, Diagonal team created a set of comprehensive dashboards related to each business vertical which gave the app users a deep dive into each of their business verticals and enabled a360 degree view of the business
- The Head of Business units now use the Qlik Sense dashboards to monitor different business verticals and understand which business units are contributing towards the overall revenue. The BU heads are also leveraging the dashboards to understand why a particular business vertical is not performing as expected and what corrective measures can be taken improve the business.
- The areas focused on with help of Qlik Sense implementation are Recharge Offline Merchant Insurance Merchant Gold Wallet Customer service BillPay. Some of the important KPIs and metrics that are being tracked using these various dashboards are Average
- Transaction Value, Transactions Per Customer, New Customers, Active vs Inactive merchant/stores, Wallet active merchants/stores, etc.
- Using these KPIs the company was able to understand the transactions trend across competitors and assess their market share. These dashboards also helped the BU heads understand the business from a merchant/store perspective to analyse how the merchant/stores across various sectors (Retail, Fuel, Groceries, Hotels, FNB) are performing and to understand their performance on different payment modes.
www.diagonal.ai / ping@diagonal.ai / Mumbai, Bangalore, Delhi
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